“Platform” is a key catchphrase in the jargon-laden language of marketing. It’s something a writer is supposed to have and be able to describe, quantify, and contact when pitching a story or book for sale. Publishers want to know not just what you know, but who – and if you can count on that audience […]
Accounting For Your Time
Back in January, Wendy posted a piece about the Planner Pad – a system that helps the user organize her time and keep track of the all the events we juggle on a daily, weekly, monthly and yearly basis. The Planner Pad sounded so good, I bought one – and I love it. It really […]
Your Book, Your Way
Shortly after Johannes Gutenberg invented the printing press, the publishing house was born: Publishers owned the presses, bought the rights to what they published, and established a network for marketing and distribution. Five hundred years later, digital technologies now allow authors to publish their own books, retaining the rights and sometimes earning money from the […]
What I Learned at Publishing School
Digital technology is revolutionizing how books are produced and delivered, and antiquated business models for acquiring and marketing books are leeching profits from booksellers. Together, the technological innovation and financial stagnation are changing the publishing industry at a breathless pace. Digital printing (also known as POD for “Print on Demand”) and the old school model […]
Getting Started With Groups
I had three children in four years, so even though well-wishers assured me I’d be able to write while the kids slept, I confess to being a slacker: when my kids napped, so did I. But not writing made me even more desperate than not sleeping, so I signed up for a one-day writing workshop […]